“The surge of streaming, if we’re talking about the connected TV world and premium video more broadly, mostly has led to a shift of spending among different sources of inventory,” said Wieser. It is a a fun and funny conversation with an emerging comedian.Variety NY digital editor Todd Spangler led a panel of media execs for Variety’s Entertainment and Technology Summit in October 2020, presented by City Na tional Bank.Ĭhristine Cook, SVP and chief revenue officer at CNN Digital and WarnerMedia Ad Sales Jason Flick, CEO and cofounder of You.i TV Peter Naylor, Americas sales VP at Snap Darla Price, EVP and executive account director at Mc Cann and Brian W ies er, global president of business intelligence at GroupM, all offered their thoughts on how media platforms and their advertising leaders can capitalize on OTT acceleration as COVID-19 continues to boost streaming to new highs. We also dig into her background, why she has always been interested in comedy, weird messages she has received, her inspiration and tips for the people looking to build an audience. She now has more than 3 million!Ĭhristine joins us today on this episode of influencer business to share the story behind the video that sent her viral and how she has approached content since (spoiler alert: her approach has not changed). In less than seven days, she had 1 million followers. She had just gone viral on TikTok and had 250K new followers. Christine 'Snaps' woke up one morning to her phone blowing up.

Christine snaps tik tok